Updated: Mon Jun. 29 2009 1:42:38 PM

The Canadian Press

TORONTO — The original God of Thunder will be on hand at the upcoming Honda Indy Toronto.

Gene Simmons, bassist/vocalist for classic rock stalwarts Kiss, has been named grand marshal for the July 12 race, organizers announced Monday.

Simmons, who co-founded Kiss more than 35 years ago, was involved in the global marketing of the IndyCar Series for several years through his partnership in Simmons Abramson Marketing.

"Gene Simmons is one of the most recognizable figures and groundbreaking businessmen in the world and we are pleased to have him be a big part of the 2009 Honda Indy Toronto," Kevin Savoree, president of race promoter Andretti Green Toronto, said in a statement.

Simmons's business resume is almost as impressive as his rock catalogue.

The tongue-wagging Simmons has been the mastermind behind many lucrative Kiss merchandising/licensing deals, the production of television shows (including "Gene Simmons Family Jewels," "Gene Simmons Rock School" and "My Dad the Rock Star") and a series of KISS-themed comic books.

He also co-owns a Canadian-based record label, Simmons Records, along with Belinda Stronach.

The Honda Indy Toronto takes place July 10-12 which coincides with the southern Ontario leg of an upcoming Kiss Canadian tour, including a two-night stand at Casino Rama's 5,000-seat Entertainment Centre on July 20-21.