The world will now get a taste of Toronto's famous Pride festivities, after the city won a bid to host the 2014 World Pride event.

World Pride promotes gay, bisexual and transgender issues internationally through parades, festivals and other cultural activities.

The world event will be hosted during Toronto's regular Pride week, but will have extra events including an opening ceremony, a human rights conference, and networking events, as well as Canada Day and U.S. Independence day parties.

Toronto beat out Stockholm with 78 per cent of the ballots in the second round of voting on Sunday.

Pride Toronto organizers say last year's Pride Week infused $136 million into Toronto's economy, created 762 jobs across the province, and drew close to 750,000 tourists for the festivities.

Pride Toronto's website says Toronto's Pride Week is one of the biggest in the world, with more than a million people turning out every year.

Organizers say they hope to attract tourists who may not have considered Toronto for their vacation.

London will host the world event in 2012, a few weeks before the summer Olympics will be held there. World Pride is expected to double London's usual number of participants to 1 million people.

The first World Pride was held in Rome in 2000.

Toronto was announced as the winner Sunday at the InterPride 2009 conference in Florida.