TORONTO - Pat Burns says he is very much alive, despite reports and thousands of tweets suggesting otherwise.

The former NHL coach, who is battling lung cancer, called TSN hockey columnist Bob McKenzie today in the wake of reports of his death at the age of 58.

"Pat Burns just called me. Seriously," McKenzie said via his Twitter feed. "Here's what he said. "Here we go again. They're trying to kill me before I'm dead..."

McKenzie continued to relay the conversation in subsequent tweets.

"I come to Quebec to spend some time with my family and they say I'm dead," Burns said, according to McKenzie. "I'm not dead, far f----- from it. They've had me dead since June. Tell (them) I'm alive. Set them straight."

Montreal radio station CKAC, whom Burns has worked for, also spoke with the former coach.

Published reports on Friday morning said that Burns' health had taken a grave turn and he was surrounded by family back home in Magog, Que.

Subsequent reports that he had died set off an explosion on social media, including Facebook and Twitter, as thousands of people spread the erroneous news.

The reports were so pervasive that team officials from Toronto to Ottawa reacted to the news.

Maple Leafs adviser Cliff Fletcher was one of those officials. He later issued an apology, saying he got bad information.

"I extend my deepest apologies to Pat Burns and his family," Fletcher said. "Unfortunately, I was misinformed by a friend earlier today and my public comments were completely inaccurate. Myself, and the entire hockey community I'm sure, will continue to wish all the best for Pat and we will keep him in our thoughts."

Obituaries also ran online, only to be pulled down once word came that Burns was still alive.